ROCKSTAR ENERGY DRINK
is designed for those who lead active lifestyles – from Athletes to Rock Stars. Available in over 20 amazing flavors at convenience and grocery outlets in over 30 countries, Rockstar supports the Rockstar lifestyle across the globe through Action Sports, Motor Sports, and Live Music.
Project Manager // senior graphic designer // production artist
the creative team at rockstar is a concentrated group of talented individuals. defining the aesthetics and production across the globe from one office in beverly hills. i had the opportunity to grow with the brand, heavily influence its market presence, and advertise a lifestyle.
Rockstar hosts a wide range of events in music, as well as competitions in action sports. It's imperative that we cover everything in review for numerous web platforms. This includes streaming video, a specific social media schedule and cue, and web banners.
YACHAK is a completely new brand of Yerba Mate, developed here at Rockstar, but under completely separate branding. Amongst our team and the owner, this was a chance to develop something from the ground up. The website, labels, the logo(s), photography, video, advertising, and a carefully thought out marketing plan.
As a new company our goal is to protect endangered species and the environment.
We currently have two philanthropic alignments that we are helping financially and are in the process of adding more as we grow.
POINT OF SALE // EVENTS // ATHLETES