VERGE
// VERGE COLLECTIVE //
VERGE
// VERGE COLLECTIVE //
VERGE COLLECTIVE
is a team of designers, writers, digital marketers, dreamers, artists, and visionaries; those driven by an uncontrollable urge to create, explore and achieve. Since 2012, Verge Collective has become one of LA's fastest growing agencies, creating brand identities and marketing strategies for over 300 creative business leaders and entrepreneurs.
creative director // graphic & ui designer
verge is an exciting company culture, the projects are ever changing and challenging. In a short time here i've worked as an associate creative director, a designer, and copywriter; most notably for web branding and app development.
MAXA is an online software developed for major companies to incorporate sophisticated and consistent branding throughout their designs with the use of pre-made templates from our design team. The advantage of this being that virtually any user within the company can produce beautiful web and print materials without a professional designer.
a well developed and thorough product deck is essential to communicate the functions of the designs for the coder
displayed below are screens from the softwares desktop interface, developing the app meant the two work in conjunction seamlessly
"We are the next generation of health & wellness destinations, providing you easy access to the latest technology has to offer in an environment where science coexists with holistic values"
next health was a complete overhaul of the brands aesthetic, taking the back-end of their existing admin, and applying it to a modern, sleek application.
Rockstar
// ROCKSTAR //
Rockstar
// ROCKSTAR //
ROCKSTAR ENERGY DRINK
is designed for those who lead active lifestyles – from Athletes to Rock Stars. Available in over 20 amazing flavors at convenience and grocery outlets in over 30 countries, Rockstar supports the Rockstar lifestyle across the globe through Action Sports, Motor Sports, and Live Music.
Project Manager // senior graphic designer // production artist
the creative team at rockstar is a concentrated group of talented individuals. defining the aesthetics and production across the globe from one office in beverly hills. i had the opportunity to grow with the brand, heavily influence its market presence, and advertise a lifestyle.
WATCH THE ROCKSTAR SUPERCROSS TEAM
Rockstar hosts a wide range of events in music, as well as competitions in action sports. It's imperative that we cover everything in review for numerous web platforms. This includes streaming video, a specific social media schedule and cue, and web banners.
YACHAK is a completely new brand of Yerba Mate, developed here at Rockstar, but under completely separate branding. Amongst our team and the owner, this was a chance to develop something from the ground up. The website, labels, the logo(s), photography, video, advertising, and a carefully thought out marketing plan.
As a new company our goal is to protect endangered species and the environment.
We currently have two philanthropic alignments that we are helping financially and are in the process of adding more as we grow.
PROGRAMS
POINT OF SALE // EVENTS // ATHLETES
Club W
// WINC //
Club W
// WINC //
WINC
is a global winery and that makes and distributes delicious, rare wine at prices unavailable anywhere else. They build direct relationships with vineyards and farmers to make exceptional small lot wines at prices impossible to achieve at retail, match them up to your palate, and deliver them directly to you.
The company transports wine in reusable totes to a centralized bottling and distribution facility, avoiding the significant carbon impact of added weight and wasted space of transporting finished wine in bottle. Club W actively supports growers and winemakers that practice sustainable farming and winemaking. Whenever possible opting for organically grown grapes and minimal intervention in production. Featuring a number of biodynamic, vegan and otherwise sustainably farmed and vinted wines.
production manager // graphic designer
I worked alongside a full design, copywriting, and video department designing new products, and finding innovative ways to market them. the company believed heavily in transparency, allowing me to learn about every aspect of the business.
Rise N Grind
// RISE N GRIND //
Rise N Grind
// RISE N GRIND //
RISE N GRIND
opened in July of 2014, a late-night coffee shop on the corner of Hollywood Boulevard and Wilcox Avenue. Featuring brands such as Stumptown Coffee, Art of Tea, Homeboy Bakery, and Pressed Juicery.
The grind in the name also came from a wish to represent the city's skateboard culture, which plays into the space's decor with skateboard benches and more than 150 skateboards.
The coffee shop has also become a popular venue for artists, musicians, and stand up comedians doing multiple shows every week, such as the Acoustic Spotlight & Cup of JOkes.
Media Director // associate brand manager // lead designer
i began working with rise n grind literally upon opening its doors - at the forefront of establishing the brand. developing the aesthetic of the product, the interior, print collateral, signs, and spearheading its advertising.
Playhouse
// PLAYHOUSE //
Playhouse
// PLAYHOUSE //
PLAYHOUSE HOLLYWOOD
is located in the long-abandoned building that once housed the famous Fox Theatre. The venue offers a Vegas-style club Los Angeles nightlife experience with go-go dancers, acrobats and state-of-the-art sound and lighting. Playhouse hosts an assortment of prestigious events and was selected by Reuters as one of the “Top 10 Nightclubs In The World”. The nightclub lives up to the hype with sleek modern interior. Futuristic steely walls dotted with illuminated bubbles line the lower level, and a stage lit by neon lights hovers above the sunken dance floor.
Marketing Director // senior graphic designer //
content manager
In my time at playhouse, I eventually became in charge of directing all graphics across the board, including flyers, posters, social media, web page design, newsletters, inside decor and marketing material.
Logos & Branding
// VARIOUS OTHER WORK //
Logos & Branding
// VARIOUS OTHER WORK //
OTHER PROJECTS
A collection of work from various other contract & freelance positions, in addition to personal projects. this encompasses branding, web/social media, apparel, gallery pieces, & packaging.
CALLE TACOS restaurant
OTHER FOOD & DRINK ESTABLISHMENTS
